DEF Lawns:
Brand Identity
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Task
Create an updated branding system for a lawn care and landscaping company located in Jacksonville. The branding system must be confident, unique, and modern so DEF Lawns can stand out in an overly saturated area.
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Solution
Creating an abstract logo that stands out amongst competitors and attracts a wider audience, while maintaining a cohesive design that features an updated and more minimized color palette. Creating vehicle wraps to advertise DEF Lawns’ small business.
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Applications
Updated branding identity including logo design, business cards, vehicle wraps, and touch points such as; t-shirts for DEF Lawns’ employees.
The abstract logo is based off of a palm leaf and blades of grass to allude to DEF Lawns’ focus on lawn care and landscaping. The palm leaf also pays homage to the popularity of palm trees in Florida’s landscaping, where DEF Lawns operates. The logo features the convex characteristics of a leaf with added angularity to demonstrate the company’s determination and confidence in creating successful landscaping.
