Create an ad campaign for Heineken that targets a young audience, brings people together, and connects across borders. The campaign must be innovative and progressive.

Creating an ad campaign that features famous landmarks on their side. The horizontal images mimic Heineken’s method of brewing in horizontal barrels; horizontal barrels result in better taste and quality. The famous landmarks are from around the world so the campaign is internationally recognizable and connects people across countries.

For the “Adjust Your View” campaign, the media channels used are Instagram ad sliders and billboards throughout airports. The Instagram slider, perfect for young audiences, makes them question what’s happening and forces an interaction. The site specific airport billboards help connect the famous landmarks with the idea of travel and exploration.