WaxWorks:
Brand Identity
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Task
Create a branding system for an auto and aircraft detailing business based in Jacksonville. The branding system must be lively, vivid, and sleek to mimic the character of those behind WaxWorks and the clients they attract, car enthusiasts.
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Solution
Creating a logo that encompasses the efficiency and speed at which WaxWorks operates, while still capturing their personality. The touch points focus on bold colors and patterns to draw attention.
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Applications
Vibrant branding identity including logo design, business cards, and touch points such as; t-shirts and hoodies for WaxWorks’ employees.
The logo is a minimalistic and illustrative Honda Civic. WaxWorks expressed their desire to have the logo be based on their personal car, to show that the company focused on car detailing. Also, because their personal car had already become a symbol for the company and provided a great way to show off possibilities and their provided services. The clean lines and sharp edges allude to their streamlined detailing process. The whole branding identity pulls ideas from the car. The hexagonal pattern created is based off the pattern that’s used on the car’s dashboard and grille.
