Dress Your Nest:
Brand Identity
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Task
Redesign an outdated brand for an interior designer based in Jacksonville. The updated brand must be dependable, serene, and inviting to best represent Dress Your Nest’s relaxed style and welcoming personality.
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Solution
Redesigning the logo to create a more harmonious design that is free from clutter, and to update the colors and typography to better communicate how Dress Your Nest revitalizes interiors.
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Applications
Updated branding identity including logo design, business cards, and touch points such as; t-shirts for Dress Your Nest’s owners and employees.
An owl was used in the previous logo, and it was necessary that the owl continue into the new logo as it was synonymous with the brand. The owl was modernized and made into more distinctive shapes with a more defined color palette. The combination of both the owl and the house creates an inviting and serene tone. The house structure from the previous logo was simplified and branches and leaves were added to resemble the “nest” and the houses that Dress Your Nest furnishes and designs.
