Riverside Botanicals:
Brand Identity
-
Task
Create a branding system for a residential and commercial landscaping business located in Jacksonville. The branding system must be luxurious, captivating, and timeless to parallel Riverside Botanicals’ focus on clientele and high-end products.
-
Solution
Creating a logo that feels classic and stands out against competitors. A logo that feels intricate and detailed without looking outdated, along with a serif typeface that features modern spacing.
-
Applications
Attractive branding identity including logo design and touch points such as; t-shirts for Riverside Botanicals’ employees.
An abstracted tree was chosen for the logo because Riverside Botanicals wanted their main product to be the visual focus. The logo focuses on the branches and roots that make up a tree to symbolize how Riverside Botanicals nurtures their plants and forms tight relationships with their clients. The logo is enclosed and is symmetrical to create a feeling of elegance and security, and to reinforce the companies promise to sell only quality products. The intertwining branches create an alluring design that also resemble the veins in leaves and flower petals.
